It is a new year at Catawba College and with a new year comes new additions to the school in the form of new students, extra-curricular opportunities and internships, and of course, new degree programs. One of the new majors offered at Catawba is Integrated Marketing Communication which incorporates business marketing, technology and information, and communication arts courses to increase graduates competitiveness in the ever-changing world of business.
According to the American Marketing Association, Integrated Marketing Communication or IMC as many would refer, is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” In other words, it simply means that a marketing campaign will have one voice and one message that would ensure that it is both an effective tool and economical for the company.
Jobs in this field of study range from management, advertising, data analysis, production, and even high-profile positions such as CEO. Integrated Marketing Communications allows students to combine the strongest aspects of business (marketing, technology, and communication) and educate future employees on how to use each aspect effectively within the business world. A B.A. degree in Integrated Marketing Communication requires 54 credit hours (included within the 124 hours required for a student to graduate).
For more information or to see if this major is right for you, talk to your advisor, the Ketner Business School faculty, or the Catawba webpage:
